Bachelor of Arts in Communication


This program aims to equip students with the knowledge and skills in the theory and practice of communication applicable in various professions and contexts with focus on the media professions.

It aims to produce graduates who are always guided by truth, highly ethical standards, professionalism and competence in their chosen fields in inculcate the students with the right attitude and behavior consistent with the teachings of the Catholic Church and anchored  in the Augustinian Philosophy of Education.


Program Learning Outcomes

Upon successful completion of the program, a Sebastinian graduate of BA Communication should be able to:

  1. Have adequate learning of the English grammar.
  2. Acquire knowledge in constructing paragraphs leading to coherent and congruent compositions.
  3. Apply knowledge of mass media from print, broadcast to new media.
  4. Apply the four macro-skills of communication in given situations.
  5. Determine the importance of communication theories not only in the academe but also in the everyday work field. Learn and apply frameworks and approaches in the 21st century communication research.
  6. Acquire basic training in news gathering and news writing.
  7. Write scripts for radio, television and film.
  8. Do basic research in developing a communication plan.
  9. Produce a communication plan for a specific community.
  10. Recognize the importance of visual aesthetics in crafting an effective and comprehensible message.
  11. Point out the importance of principles and practice in broadcast journalism.
  12. Identify the laws and ethics that govern the practice of media.
  13. Use techniques in producing broadcast quality radio and television shows.
  14. Apply industry-based knowledge in actual industry.

Curriculum   Course Description