BA Communication
COURSE DESCRIPTIONS
BAC 101A 3 units
Introduction to Communication Media
Pre-requisites: None
Introductory study of the process of communication and the role of communicator in a developing society; the development of the print media; the growth of radio, television, and film. It also covers discussions on the adjuncts of the mass media.
BAC 102 3 units
Introduction to Communication Theory
Pre-requisites: BAC 101A
This course deals with the intricacies and nuances of theories that were developed by communication theorists or that have been used extensively by communication researchers.
BAC 201 3 units
Journalism Principles and Practice
Pre-requisites: None
This course aims to make the students understand the theories and practices of journalistic writing. Emphasis of this course will be on news writing, the essential elements, methods in gathering relevant data, organizing techniques and practical application of principles.
BAC 203 3 units
Introduction to Development Communication
Pre-requisites: BAC 102
This course is an analytical survey of the communication media for development perspective and issues.
BAC 204 3 units
Advertising Principles and Practice
Pre-requisites: BAC 102
This course deals with the advertisers’ marketing and managerial operation, the nature and functions of the advertising agency, the advertising budget requirements, and other services. The course involves the preparation of the advertising media plan as a campaign strategy, production of print, radio, and television ads and the preparation of advertising budget for the campaign.
BAC 308 3 units
Introduction to Media Writing
Pre-requisites: None
This course deals with the different techniques of and approaches to writing for both radio and television. It includes pertinent rules and theories underlying the writing of principal broadcast forms.
BAC 106 3 units
Communication Statistics
Pre-requisites: None
The course covers basic concepts about statistical techniques and procedures. The first part deals with descriptive statistics and the second part covers inferential statistics and a discussion of probability. It is designed to equip students with skills and knowledge in data collection and tabulation, analysis and interpretation and formulation of effective decision.
BAC 205 3 units
Introduction to Information and Communication Technology
Pre-requisites: None
This course deals with the development of technology in media industries and related business, such as consumer electronics and office systems. Topics include the nature of technical innovation, economic feasibility, public policy, social impact, and diffusion models.
BAC 302 3 units
Broadcast Journalism Principles and Practice
Pre-requisites: BAC 308
This course covers lessons on radio and TV as information media. It includes gathering, writing, and presentation of radio and TV news and public affairs programs, and information and cultural documentaries for radio and television.
BAC 303 3 units
Visual Communication
Pre-requisites: None
An overview of the development of visual communication and the various technologies; discussion of visual communication in relation to other communication genres.
BAC 202 3 units
Broadcast Principles and Practices
Pre-requisites: BAC 102
This course deals with the study of broadcasting and the different techniques for announcing/ hosting for radio and television. It also deals with the familiarization of the different equipment used in actual broadcasting.
BAC 304 3 units
Technical Writing for Communication
Pre-requisites: None
This course deals with the form and style in writing and packaging professional, technical, and scientific information for various audiences and formulating technical research reports for presentations.
BAC 301 3 units
The Visual Arts
Pre-requisites: BAC 102
This course focuses on the appreciation of the visual arts and the development of skills in creating visual arts.
BAC e307 3 units
Photography
Pre-requisites: None
This course will help the students discover how to use a camera
BAC 103 3 units
Communication and Society
Pre-requisites: BAC 102
This course deals with the role of communication in society with emphasis on the Philippine setting, rights and responsibilities of the communicators.
BAC 305 3 units
Introduction to Film
Pre-requisites: BAC 308
This course allows students to understand and value the impact of film to society and how society develops with the use of film as an art form both critical and artistic expression and communication.
BAC 306 3 units
Radio and Television Production
Pre-requisites: BAC 202
This course deals with the study of the different radio and television show formats. It also deals with the honing of the skills need in staging productions for both radio and television; familiarization with the different equipment used in actual radio and television production; and producing pilot shows for selected formats.
BAC 207 3 units
Internship A
Pre-requisites: Junior Standing
This course is a practical on the job training that will expose students to the real world of media. It will train them how to work in newspaper, magazine or events companies.
BAC 104 3 units
Introduction to Communication Research
Pre-requisites: Senior Standing
This course deals with the study of communication research strategy and methodology, scientific process, bases for derivation and verification of hypothesis and basic methods of designing research in communication, with the emphasis on the application of communication theories to various professional communication areas.
BAC 105 3 units
Communication Media Laws and Ethics
Pre-requisites: Senior Standing
This course deals with the law and ethics of mass media, limitations of freedom of the press and ethical practices, actual cases of legal violations, and issues in the media plus current ethical issues and concerns of the practice.
BAC 408 3 units
Performing Arts
Pre-requisites: None
This course allows students to understand and value the diversified nature of the performing arts. It tackles an extensive training program primarily for dance, music, performing arts, and theater.
BAC e407 3 units
Documenting Culture
Pre-requisites: None
This course aims to document cultural differences and the link between culture and communication.
BAC 206 3 units
Communication Management and Entrepreneurship
Pre-requisites: Senior Standing
This course deals with the study of various management principles, technologies, and operations that can be applied to media institutions.
BAC 208 3 units
Internship B
Pre-requisites: Senior Standing
This course is a practical on the job training that will expose students to the real world of media. It aims to train students to work in radio, television, film, advertising agencies, and public relations companies.
BAC 209 3 units
Thesis/Special Project
Pre-requisites: BAC 104
This course deals with the study of communication research strategy and methodology, scientific process, bases for derivation and verification of hypothesis and basic methods of designing research in communication, with the emphasis on the application of communication theories to various professional communication areas.
BAC 307 3 units
Organizational Communication
Pre-requisites: BAC 105
A study of the structure of communication in organizations; the relationship between communication and organizational effectiveness.
BAC 409 3 units
Indie and Short Film-Making
Pre-requisites: Senior Standing
This course focuses on the production of quality indie films that would communicate relevant social and moral issues.
BAC e411 3 units
Environment Communication
Pre-requisites: None
This deals with writing articles related to the development and preservation of the environment. The course will train the students to create awareness and appreciation of the environment.
BAC e412 3 units
Information Communication Campaigns
Pre-requisites: None
This course deals with the different ways of writing, organizing, and implementing effective communication campaigns.
BAC e413 3 units
Online/ Multimedia Journalism Principles and Practices
Pre-requisites: None
This course deals with the principles behind and the practices done in the news media focusing on delivering news to the general audience or a target audience using print, radio, and television merged with digital media..
BAC e308 3 units
New Media Literacies
Pre-requisites: None
this course deals with equipping students to be media literate therefore making them responsible users of the different forms of media. It trains students to analyze, evaluate, and create media in different forms.
BACe415 3 units
Events Management
Pre-requisites:
This course allows students to apply and value comprehensive training activities in developing, planning, and executing a unique, creative event concept that will enhance skills for artistic, public relations, technical, and corporate business management.
General Education Subjects
Program Learning Outcomes
Upon successful completion of the General Education Courses, a Sebastinian graduate should be able to:
1. Demonstrate understanding of the concepts in the general education courses.
2. Employ problem solving, critical thinking and analytical skills that can be used in all areas of living and working.
3. Show awareness on the current issues and problems of the nation and evaluate them for the purpose of contributing solutions to them.
4. Demonstrate skills in articulation and effective communication skills.
5. Exemplify sensitivity toward scientific investigation, research and innovation.
6. Show aptitude in software applications and technological literacy.
7. Show respect to all forms of life and creations of god.
8. Exhibit attitudes of a morally upright, truth-seeking and truth-promulgating person.
9. Expand an insight geared toward the stabilization of the filipino arts and culture and the recognition of the cultural heritage of other countries.
10. Show appreciation and recognition of the importance of physical fitness and wellness.
COURSE DESCRIPTIONS
MATHEMATICS
MAT 101 3 Units
College Algebra
Pre-requisite: None
The course aims to review and expand the topics covered in high school Algebra using the conceptual approach. This will equip the students with fundamental principles necessary to prepare them for higher mathematics and develop in them the skills of good and sound of reasoning.
MAT 102 3 Units
Mathematics of Investment/Business Mathematics
Pre-requisite: None
This course deals with the basic mathematical tool and operations met in investment problems. It includes simple interest, simple discount, compound interest, simple annuities, perpetuities, amortization and sinking funds, and depreciation and depletion.
MAT 103 3 Units
Trigonometry
Pre-requisite: MAT 101
The course aims to provide students with statistical knowledge and skills such as data gathering procedure and presentation, analysis and interpretation of data. It also equips with working knowledge on testing of hypothesis using statistics tests such as t-test, z-test, chi-square, analysis of variance and correlation. In preparation for hypothesis testing, the topic about probability is also discussed.
MAT 104 3 Units
Probability and Statistics
Pre-requisite: MAT 101, MAT 102 (for BSHM and BSTM)
The course aims to provide students with statistical knowledge and skills such as data gathering procedure and presentation, analysis and interpretation of data. It also equips with working knowledge on testing of hypothesis using statistics tests such as t-test, z-test, chi-square, analysis of variance and correlation. In preparation for hypothesis testing, the topic about probability is also discussed.
MGT 104, BMG 301, MMG 301 3 units
Operations Research/Decision Science
Pre-requisites: MAT 104
This course presents an overview of quantitative techniques, applications and implementations. In the first two chapters, the general nature of a linear programming problem is introduced and solutions are discussed using graphical and simplex methods. Special types of linear programming problems like transportation and assignment problems are treated fully in the next chapter. Network analysis is included to train students to plan, organize and control business projects. Separate chapters follow this on break-even analysis, decision analysis, inventory models, and forecasting. Finally, the course presents the mathematical models useful in helping students make the best possible decisions. All the above topics are introduced by using practical situations in every student’s life.
MAT 106 3 Units
Business Calculus
Pre-requisite: MAT 104
This course aims to equip students with the basic theory of differential and integral calculus with the end in view of giving the students sound understanding of fundamental concepts of calculus and developing a thorough appreciation of its many applied uses in business, economics, and the social and life sciences.
MAT 107 3 Units
Abstract Algebra
Pre-requisite: MAT 103
This course is designed to explore the basic properties of algebra and generalizes them so that they may be applied to structures that are unfamiliar. In particular, the course will discussed the algebra structures called groups. Groups are mathematical structures that are important in many branches of pure mathematics including complex analysis, functional analysis, geometry and topology, as well as in many areas of applied mathematics. Studying groups gain experience in abstract reasoning, formulating and testing conjectures, proving theorems, and constructing counter examples. Furthermore, the course includes introduction to the basic theory of another more structured type of algebraic object known as a ring.
BIT 205/BCS 202 3 Units
Discrete Mathematics
Pre-requisite: MAT 104
This course is designed to give Computer Science students increased knowledge, understanding and appreciation of the mathematical sophistication impacted to them as tools that they will need in the future. It covers the following topics: logic, set theory, methods of proofs, combinatorics, probability, graph theory and matrices.
BCS 208 3 Units
Calculus for Computer Science
Pre-requisites: MAT 101, MAT 103
This course aims to equip students with the basic theory of calculus with the end in view of giving them sound understanding of fundamental concepts of calculus and a thorough appreciation of its many applied uses.
NATURAL SCIENCES
SCI 101 3 Units
Earth Science
Pre-requisite: None
The course provides comprehensive information about the dynamics of the physical world. It specifically includes topics in astronomy, meteorology, oceanography, geology and environmental chemistry.
SCI 102 3 Units
Biological Science
Pre-requisite: None
The course deals with the study of living things. It focuses on the basic biological concepts and principles-evolution, chemical nature of life, cell, tissues and organ system, structure and functions, and classification of organisms. It also gives importance to the significance and value of life of every species on earth.
SCI 103 3 Units
Environmental Science
Pre-requisite: None
The course contains theories and concepts on ecology, population, pollution and energy resources. The course is designed to equip students with knowledge and insights in analyzing the contemporary Philippine environmental issues that affect the majority of its natural resources.
SCI 106 5 Units
Food Microbiology with Laboratory
Pre-requisite: None
This course deals with the study of common microorganisms in food. It includes investigative study of how these microorganisms affect food quality, food production and human health. It also deals with the important aseptic and sanitary techniques in food handling, packaging and prevention. Food microbiology has a laboratory component that provides activities that will enable students to observe the uniqueness of microorganisms and learn basic microbiological techniques.
SCI 111 3 Units
Human Anatomy and Physiology
Pre-requisite: SCI 102
This course deals with the basic biological concepts on chemical nature of life and on the structure of cells to organ system. It focuses on the study of the structures and functions of the human body on the nature and cause of human diseases.
SCI 105 3 Units
Principles of Food Safety, Hygiene and Sanitation
Pre-requisite: None
The course studies the principles and procedures of sanitation and safety in the hospitality industry. It integrates the concepts in chemistry, organic chemistry, and biochemistry, with food processing, sanitation and safety operations. It includes the study of foot-borne illnesses, biological, chemical, physical hazards and cross-contamination as they may occur during the flow of food. It introduces HACCP (Hazard Analysis Critical Control Point) and other sanitation and safety programs.
SCI 117 3 units – no longer offered in the PSY 2013 curriculum
General Chemistry
Pre-requisite: None
This course covers the fundamental concepts and principles of Chemistry and its applications. It encompasses topics in inorganic and organic chemistry with laboratory component.
SCI 109 6 units
Physics with Laboratory
Pre-requisite: MAT 103
A comprehensive course covering the fundamental concepts and principles, blending facts with theories and their application to the fast changing pace of science and technology. This includes subdivisions of Physics into measurements, mechanics, matter, energy, waves, sounds, light, electricity, and magnetism.
Laboratory work is an integral part of the course. This involves the performance of exercises and experiments, which acquaints the students the fundamental Physics Laboratory operations as the basic concepts, and the principles are illustrated.
PHYSICAL EDUCATION
PED 101 2 units
Educational Gymnastics
Pre-requisite: None
This course deals with the foundation of physical fitness components of fitness, and body mechanics. It implements the designed exercise program like calisthenics and aerobics movement.
PED 201 2 Units
Rhythmic Activities
Pre-requisite: PED 101
This course is designed to study the Philippines and International dances, develop one’s ability to interpret and create simple movements for self-expression and develop deeper appreciation for our cultural heritage and others people’s culture. Rhythmic, as a recreational activity plays an important role in the development for nationalism and for the preservation of our cultural heritage.
PED 301 2 Units
Individual Sports (Badminton)
Pre-requisite: PED 101
This course is designed to demonstrate basic skills in handling, smash and footwork. It includes strategies for offensive and defensive plays. Emphasis is focused on the enjoyment of sports as a leisure time activity.
PED 401 2 Units
Team Sports
Pre-requisite: PED 101
This course is designed to provide fundamentals of volleyball combined with skill drills, court games, basic defensive and offensive strategies to improve basic skills, game play, endurance and knowledge of volleyball strategy and rules.
LANGUAGES AND HUMANITIES
ENG 101 3 units
Study and Thinking Skills in English
Pre-requisite: None
This course deals with the development of the macro-skills in communication: listening, reading, speaking, and writing. This is intended to provide the knowledge on how the language is used to give and take information. Furthermore, it provides opportunities for oral interaction and to use the language in meaningful communicative activities. Hence, the learner develops proficiency and competency in the English language.
ENG 102 3 units
Writing in the Discipline
Pre-requisite: ENG 101
The emphasis of the course is on the principles of effective writing specifically unity, coherence, and emphasis. The students will learn to write by employing different techniques and styles.
ENG 103 3 units
Speech and Oral Communication
Pre-requisite: ENG 101
This course aims to equip the students with substantial skills and trainings geared toward academic and linguistic competence by emphasizing intonation, pronunciation, diction, and stress and other standard elements of speech for effective oral communication.
ENG 104 3 units
Introduction to Literature
Pre-requisite:
This course is geared to familiarize students with the study and appreciation of literature not only as a course or requirement but also as a catalyst for understanding the facts of human nature as reflected in the literary genres.
ENG 105 3 units
Public Speaking
Pre-requisite: ENG 101
This course aims to develop students’ ability to write and deliver different kinds of speeches. It includes the different ways of preparing a fully developed speech that is well complemented with visual aids and how to incorporate the typical speaking assignment into situations students might face in their personal and professional lives.
ENG 106 3 units
Philippine Literature in English
Pre-requisite: None
As survey course in Philippine Literature in English, this course introduces students to a growing body of literature that forms part of the Filipinos’ cultural heritage. This course focuses on the written literature in English. It aims to make the students aware of the dominant Filipino traits through a brief survey of Philippine literature in English and through the discussion of the selected writings of Filipino authors writing in a foreign language. A brief introduction of literature and the literary genres are included to acquaint the learners with various literary conventions.
ENG 107 3 units
Business /Technical Writing
Pre-requisite: None
This course is designed to equip students with sufficient knowledge about the fundamentals and techniques in writing business letters, technical reports, and research papers. Moreover, it provides exercises to develop students’ writing skills necessary to become competent individuals.
ENG 108 3 units
Argumentation and Debate
Pre-requisite: None
This course provides the students substantial skills and training necessary for effective argumentation and debate. Emphasis is focused on the correct process of argumentation. Application of oral debate is given extensively.
ENG 109 3 units
World Literature
Pre-requisite: None
This course is designed to encourage students to go into the study of the literary genres, namely: prose and poetry. It is geared to instill literary appreciation so that the students will perceive that the course can be used as a catalyst for understanding the facets of human nature and not a mere course or requirement for curricular completion.
ENG 110 3 units
Advance Conversational English
Pre-requisite: None
Conversational English is a course especially tailored to the experiences of people working in the hospitality industry, corporate, and educational institution. Business vocabulary and idiomatic expressions will be acquired from reading, oral interaction, and simulations of real-life routine work situations.
ENG 111 3 units
Communication Skills Part 1
Pre-requisite: None
This course deals with the study and practice of the principles of correct writing and the clear and logical presentation of ideas. The course focuses on developing the students’ writing skills through the introduction of the different types of expository writing and other forms of discourse.
ENG 112 3 units
Communication Skills Part 2
Pre-requisite: ENG 111
This course is designed to develop the students’ communicative skills for effective personal, group, and public communication in various disciplines.
ENG P 3 units
English Plus (Grammar)
Pre-requisite: None
This course aims to improve the English language proficiency of college freshmen by learning the critical grammatical structures needed for various fundamental tasks such as narrating, describing, explaining, inquiring, expressing agreement or disagreement, giving directions, and expressing beliefs or disbelief.
HUM 102 3 units
Art Appreciation
Pre-requisite: None
This is a semester course designed to introduce and expose students to the different visual, auditory aspects of the performing arts both in theory and practice. Limitation of the time allows only a cursory study of painting, graphic arts, sculpture, architecture, music, dance, opera, and cinema. Literature, which is one of the arts, is taken as a separate course and is, therefore, not taken in detail in this course.
FIL 101 3 units
Komunikasyon sa Akademikong Filipino
Pre-requisite: Wala
Pag-aaralan ang Filipino bilang isang wikang masigla na gagamitin sa komunikasyong pasalita at pasulat. Lilinangin sa kurso ang limang makrong kasanayan sa mabisa at masining na pakikipagtalastasan: pagbasa, pagsulat, pagsasalita, at pag-unawa sa pamamagitan ng iba’t-ibang teksto at konteksto.
FIL 102 3 units
Pagbasa at Pagsulat sa Iba’t-Ibang Disiplina
Pre-requisite: FIL 101
Pokus ng kursong ito and akademikong pagbasa at pagsulat bilang kasangkapan sa pagkatuto. Tuwirang ituturo sa kursong ito ang mga estratehiya sa pagbasa at pagsulat ng iba’-ibang uri ng mga tekstong nakasulat at mga paksang may kinalaman sa kursong na nasa anyong pahayagan, jornal, artikulo, magazine, bagong kalakaran/ isyu, karanasan/ kaso, atbp., na magiging lunsaran sa pagtalakay sa mga modyul sa lilinang sa mga kasanayan sa pag-unawa higit ang kritikal na pag-unawa, gayundin ang kasanayan sa pagsulat ng iba’t-ibang sulating akademiko. Magiging batayang paksa ang tungkol sa humanidades at agham panlipunan at agham teknolohiya.
FIL 103 3 units
Retorikang Filipino
Pre-requisite: FIL 101
Nilalayon ng pag-aaral na ito na mapaunlad ang iba’y-ibang kasanayan sa pagpapahayag na gamit sa komunikasyong berbal at di berbal na may aspetong nag-uugnay sa esensya ng kasanayan sa pagpapahayag sa kurso na pinagkakadalubhasaan. Layon din nito ang magamit amg ma-retorikang pagpapahayag sa pagbuo ng kamalayang pantao na may pagpapahalaga sa dekalidad na kristyanismong pang-edukasyon at sa lipunang ginagalawan.
RELIGIOUS EDUCATION
RED 101 3 units
Renewal of Christian Faith
Pre-requisite: None
The course Renewal of Christian Faith, is the only possible way to approach Christian faith through a total, lifelong and deepening conversion. It is total in the sense that it must touch the whole person, both his intellect and will, to be able to make a creative response to God’s calling.
It is lifelong conversion because we acknowledge with a sense of mystery the dynamic of God’s love, which is at work in the lives of all believers. A process of search and growth, through encounters with source of faith, the subject of faith and a model of faith must all take place in the context of the faith community.
No book can bring about the realization for us. Words and someone else’s faith experience cannot substitute for one’s own. Even scripture can serve only as an opening to the Divine Mystery, not a replacement for personal belief.
This syllabus can offer a foundation, a focus and an attitude toward a correct and clear understanding of faith as presented by the Catholic Church.
RED 201 3 units
Christian Morality
Pre-requisite Subjects: RED 101
This 3 unit fundamental course in Christian Morality aims at giving morality its right focus. It discusses the basic Christian principles involved in the moral choices and decisions of every Christian. To have a necessary foundation of Christian morality, it presents the relationship between the human beings, the value of freedom, law and sin. Then it brings in the role of conscience in the moral life of Christian. Hence, the need for a proper formation of conscience which our faith and the church have a contribution to make in God’s kingdom is presented as the ground that unifies and gives meaning to the moral attitudes and acts of Christians. The second part focuses on the issue of Bioethics and the culture of death. In this context, current issues and events of our society will be discussed. Finally, the course presents the value of justice and health care, the Christian moral norms from the 10 commandments and the examples of Jesus and his disciples with special emphasis on the message of the Sermon on the Mount (Beatitudes)
RED 301 3 units
Mysteries of Christian Faith (Sacraments)
Pre-requisite Subjects: RE 101
The course is Biblical and historical presentation of the mysteries of the Christian faith manifested through the mission of the Church: the Sacraments, as understood as the saving symbolic acts arising from the mysteries of Jesus Christ and continued in, by and for the Church, which when celebrated in faith, draw us into the likeness of Christ through the power of the Holy Spirit. It gives an opportunity to know the importance of the seven Sacrament in the Church and of the faithful.
RED 401 3 units
The Creed
Pre-requisite Subjects: RED 101
The course is designed to provide the students with the essentials of Catholic faith, dealing specifically with the articles of the apostle’s creed. The orientation is distinctively “catholic”, integrating Re. Eds 1,2 & 3. It must primarily be grounded on the basis sources of revelation: Scripture, Church Magisterium and Sacred Tradition, and an ample orientation of its relevance of dynamic changes in our Church history.
The introductory part will be a review of the previous re. ed. Course: RED 101. The rationale is so that the foundation in the previous courses will be deepened and strengthened in every student thru the basic articles of faith found in the Apostles’ Creed.
The second part will deal with the articles stated in the Apostles’ Creed in the hope that these shall be embedded in the students’ minds and hearts to enable them to identify themselves as Apostle, remaining true to this dignity.
RED 501 3 units
Mary and the Church
Pre-requisite Subjects: RED 101, RED 201, RED 301 and RED 401
This course, intended as the final requirement in the course offerings of Religious Education, aims to develop the socio-pastoral awareness of the students. We expect the students to be active in the promotion of Gospel values through the different activities of the Church.
The context of this course will be about Church (Ecclesiology) and Mary (Mariology). The ecclesiological aspect will be geared towards the church’s role in the present society. Hence, the relevant issues of the present society and of the church will be given special attention. The Mariological emphasis is important because the Philippine Church is Marian in character. Mary’s relation to the church is also vital because she is also considered Mother of the Church.
The socio-pastoral aspect is on the practice of what they have personally believed and learned through pastorally-oriented activities as they immersed themselves in their respective parishes.
HUM 101 3 units
Logic
Pre-Requisite Subject: None
This three-unit course for all freshmen students is concerned with the study of laws, methods and principles governing correct reasoning and inferential thinking. The course is basically focused, in its presentation, to the three (3) mental activities, namely: simple apprehension, judgment and reasoning, their mental products (idea, mental proposition and mental argument) and their external expressions (term, proposition and syllogism). This analytic subject is a prerequisite to subsequent courses in any four-year course in college.